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Inspiration:
Jeffrey Zeldman
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Would you read it if you didn't write it?
Nearly all corporate sites commit the sin of dullness in their writing. It's as if the clients and their consultants believe that if the design is good, all is good. Not so.
Writing is not the place to skimp on your budget. Seduce me, entice me, entertain me with words. Don't be cryptic, don't be stupid, and please don't be dull. |
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