37signals
06
$6,000,000,000

Source: "Holiday '99 E-Commerce: Bridging the $6 Billion Customer Experience Gap," a report by Creative Good
  Don't become a statistic

"39% of shoppers in user tests failed in their buying attempts because sites were too difficult. This rate of failure could result in a loss of more than $6 billion for online retailers this holiday season."
 
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