37signals
03
<blink>12:00</blink>

  How do I?

Most people can't even figure out how to program their VCR. So how are they supposed to figure out the "cutting-edge" technology that so many major sites impose on people? A: They won't.

The web gives people an omnipresent exit door and they won't hesitate to use it. If your business depends on your site, you better be damn sure it's easy for people to use your site and find what they're looking for. We'll help you.
 
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